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Christmas Strategies: Gifting without Charging
Before we know it, the shopping season will be upon us. And, just like Santa's little elves will be working feverishly, we've got to get busy saving up our cash for Christmas. The alternative could be to watch helplessly as our credit card balances...
How To Choose The Perfect Christmas Gifts For Boys
What do boys want for Christmas?
Every year, there would be one particular item that every child
must have. That would probably be the gift the kid would pester
mom or grandma for. If the little boy in question tells you what
he wants...
Re-Telling The Christmas Story
For those of you who are thinking about an ideal Christmas gift,
especially for book lovers, Jamaican writer, Geoffrey Philp's
Twelve Poems and A Story for Christmas, is available in
bookstores nationwide, online at Powell's, Barnes and...
Stay at Home Mom Makes it Big on the Internet for "Christmas Cards"
"I just wanted to help put my three kids through college," says
Debby Sibert when asked how she got into selling Christmas
cards. Knowing that Christmas is one time a year that businesses
have a budget set aside to send Christmas cards to all...
The Evolution Of Christmas Ornaments
Things have come a long way since a Christmas ornament was likely to be just a ball hung by the window, or later on a Christmas tree. Historians believe that this original Christmas decoration descended from a witch ball. The original purpose of a...
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Christmas Snippets To Share With Your Team
Make this year a 'Ho, Ho, Ho' rather than a 'Ho Hum' event. Here
are a few snippets from Jurek Leon's new e-book 'The 52 Terrific
Tips For Christmas Workbook' to get you started.
Focus on your team Christmas can be an extremely stressful time
for staff. They are a manager's customers, so you have to invent
ways to care for them and live up to their expectations at
Christmas. Be clear about what you require of them under
pressure. And they have to be prepared as if they were going
into a sporting event. Start each day with results to date.
Celebrate small successes. Emphasise the positive.
Turn your team into successful shoppers Who do your staff have
to buy for? Get them to share their lists. Get this done well
before the Christmas rush. Help one another out with ideas. Have
fun. Put up a chart where people have to mark off as they buy
their gifts. Make it public. Let your customers know what is
going on. They will be curious and while encouraging your staff
to get their Christmas shopping underway, may just do the same
themselves.
Give an elf a job We need more elves at Christmas; people who
can be paid to blow up helium balloons and the myriad other
nuisance jobs that need to be done. Your experienced staff are
best kept fresh for the important jobs of selling and service.
Prepare the team Get your team to develop Christmas quizzes
about product, things to do, how to stand out and fun Christmas
things. Take turns every few days to co-ordinate the quiz.
Train your staff not to lose their cool with customers when they
get busy. Remember for some of them it is the first time.
They
need to know how to cope with the rush and with people who are
stressed and under pressure. Talk this through as a group.
Discuss, don't tell. Ensure everyone is trained in the
techniques for handling complaints and difficult customers.
Make it easy Make access easy: Getting in, walking down aisles,
past angled promotional displays. How hard is it when the store
is crowded?
Get a twin push chair and send a couple of staff members through
a shopping centre on a busy day. Get them to weave through a
pharmacy, some gift shops, and boutiques and then ask them to
report back to your team. That will raise everyone's awareness.
Fill each day with magic moments Don't process your customers.
Treat each customer as an individual. Make them feel special.
Really be there for them. Focus on them and their needs. Let
them know by your actions that right at that moment in time
there is nowhere else you would rather be.
Our objective should be to have every customer going away
feeling and thinking, "I'm glad I talked with you. You really
listened even though you were very busy. This Christmas, I feel
better about myself as a result of talking to you".
Invest in success Invest in my completely revised and expanded
Christmas workbook, now titled, 'The 52 Terrific Tips For
Christmas Workbook'. It's available as an e-book and can be
ordered from the Resources section at www.terrifictrading.com.
About the author:
Jurek Leon is a speaker, trainer and consultant. To subscribe to
Jurek's FREE monthly email newsletter go to the Free Articles
section of his website www.terrifictrading.com
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